Project Overview
Toni Loud needed a visual world for a song about escapism — that specific feeling of being completely lost in a moment, high on emotion, untouchable. The brief was open. The creative direction was ours entirely.
Our Approach
We built the video around a simple story — a guy finds a girl at a party in an abandoned building, a UK jungle rave — and let the feeling of the song do the rest. The narrative was never the point. The feeling was.
Visually, we leaned into a retro language — warm, slightly distorted, the kind of aesthetic that makes everything feel like a memory even while it's happening. As the video progresses the lens pulls back, colors fragment, and the footage starts to feel corrupted — like a night so vivid it could only survive as broken flashes in the mind.
Not a music video that illustrates a song. A visual experience that makes you feel what the song is about.
Shot on location in an abandoned building with a full crew and cast — the rawness of the space was part of the language. Nothing was sanitised. The environment earned its place in every frame.
The Results
Range beyond brands
The same creative instinct that builds brand worlds translates directly to narrative film.
